LIQUI MOLY and Noelle Performance Form Technical Partnership
Partnership Enables Both Companies to Test Products and Continue Proving Quality.
LIQUI MOLY Canada and Noelle Performance are pleased to announce a technical partnership between the two automotive companies effective September 1, 2020.
Noelle Performance offers high performance software for all new BMWs, creating increased performance and demands on the engine that require the best oil. This technical partnership makes it possible for Noelle Performance and LIQUI MOLY to test their products and prove quality.
Like LIQUI MOLY oils and additives, Noelle's software is developed in Germany in conjunction with partners in Germany. While many LIQUI MOLY motor oils are developed with BMW and other manufacturers' approval parameters, optimum performance and efficiency are always considered. With Noelle's performance improvements, it is imperative the motor oil keeps up with the demands on the engine and other aspects of the vehicle.
"LIQUI MOLY is a proven motor oil company," Dewey Thomas, Co-Founder with Noelle Performance, said. "We know LIQUI MOLY oils have BMW approvals and we also have seen these same products perform at peak levels in our high-performance development vehicles, some with well over 100k miles. This technical partnership with LIQUI MOLY will enable Noelle to continue advancing our performance software solutions with the confidence that optimum performance will be supported while maintaining the reliability we and our clients expect as well."
"This partnership between LIQUI MOLY and Noelle Performance is a natural fit," Sebastian Zelger, LIQUI MOLY North America CEO, said." Both companies speak for performance and both companies' results speak for themselves. We appreciate testing our products in the most rigorous environments to demonstrate how effective our products can be in all situations automotive, power sports and marine owners and shops encounter. It is also a significant advantage for LIQUI MOLY to partner with and support a company like Noelle that develops products specifically for maximum performing, daily driven BMWs.
Consumers have long appreciated what Noelle Performance can do for their vehicles. Mishel Kesheshian brought his BMW F90 M5 to Bullet Performance in Costa Mesa for the Noelle touch. "Pushing 850 horsepower and 740 lb-ft of torque made me think we really need to have some quality lubricants in there," Mishel explained. "Noelle and Bullet knew it, too, and recommended we use LIQUI MOLY with the Noelle Performance tune on my BMW F90 M5. It has been fantastic ever since day one!"
About LIQUI MOLY Canada
LIQUI MOLY Canada is a subsidiary of LIQUI MOLY, a global motor oil and additive company based in Germany selling products in more than 150 countries. LIQUI MOLY offers more than 4,000 items globally covering automotive, power sports, commercial vehicles, boats and watercraft and more. LIQUI MOLY Canada is actively involved in motor sports in numerous capacities highlighted by teams in IMSA USA and IMSA Canada, TC America and Trans AM.
About Noelle Performance
Noelle Performance has a long successful history with founder Karl - Otto Noelle, who unbeknownst to many is one of the founders of BMW tuning. Much of his talents were used as head engine development engineer at world renowned Alpina, manufacturers of exclusive automobiles until he decided to go down his own autobahn with Noelle Motors / Performance. No longer supplying some of the biggest BMW tuning houses around the world with software or hardware solutions, Noelle Performance is now available at Techmax Auto Repair in Mississauga and some of the best independent BMW shops in North America!
Call us for more details or You can find a shop near you and related information at Noelle Performance's website.